About The Anthem Group

The Anthem Group is a collection of highly acclaimed and award-winning entities. Anthem companies are international market leaders in the live entertainment, large-scale event production, experiential marketing, tourism, hospitality and placemaking industries. The Anthem Group is the parent organization of all Anthem-related properties. Among the marquee companies are Anthem Production, Anthem Placemaking, Anthem Innovation and Anthem Hospitality.

Headquartered in Boston, Massachusetts, Anthem started as Anthem Entertainment, a specialized events firm, that soon grew to encompass business-to-business as well as public-facing programs. Today, The Anthem Group has expanded exponentially from its humble beginnings as a boutique Boston-based events agency to a multi-industry enterprise. This breadth of unique experience has propelled Anthem into activity in over 70 markets across five continents.

FROZEN FIRE FESTIVAL

Frozen Fire Festival, the centerpiece for dynamic winter entertainment, artisan shopping, hospitality and craft libations. Immerse yourself in mesmerizing fire and ice installations while taking in captivating fire and cirque performances. This vibrant destination offers an unforgettable experience for the senses.

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FROZEN FIRE FESTIVAL

A Winter to Remember

ANTHEM PLACEMAKING

Anthem prides itself on its status as an award-winning and world-renowned event and placemaking organization, with prominence on repurposing and adding vibrancy to underutilized areas and structures. By vitalizing unique spaces that promote a range of objectives, such as, health, happiness, innovation, monetization and community engagement, Anthem curates an atmosphere that is culturally significant and maximizes the shared value within the public realm and in private development.

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ANTHEM PLACEMAKING

We revitalize spaces and communities

ANTHEM HOSPITALITY

Specializing in venue management, as well as private and public events of all sizes, Anthem boasts an array of experience with its in-house catering company and concessions division. Anthem Hospitality is built on providing food and beverage experiences in unique, non-traditional and atypical settings.

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ANTHEM HOSPITALITY

Catering, Food Management, Event and Venue Hospitality

ANTHEM INNOVATION

Driven by the truth that innovation is boundless, Anthem Innovation offers a variety of resources to assist in the development of product, service and business ideas. Anthem’s objective is to assist, mentor and provide assets and resources to new ventures that aspire to impact and improve their industry, community - or the world.

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ANTHEM INNOVATION

Experience. Resources. Passion. Success.

ANTHEM ENTERTAINMENT

Festivals, Sports, Music, Food and Fashion are the five pillars that make up Anthem's most exciting events. Anthem Entertainment is the entertainment branch (and origin) of The Anthem Group. Anthem Entertainment produces hundreds of fun and innovative events every year - events are always open to the public.

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ANTHEM ENTERTAINMENT

Public Events, Ticket Sales, Downloads and More

ANTHEM PRODUCTION

Anthem Production provides diverse, imaginative and unparalleled experiences for patrons, clients and brands alike. Anthem has over a decade of experience and an international scope in providing strategic, logistical and personnel solutions for large-scale outdoor productions, concerts, festivals, civic events and fireworks. Anthem is also proficient in trade shows, sponsorship activation, galas, corporate functions and myriad of special events.

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ANTHEM PRODUCTION

Branding, Marketing and Event Production Solutions

THE ANCHOR BOSTON

The Anchor is Boston’s only award-winning multi-story public gathering space, performing and visual arts venue, open-air wine and beer garden and special event setting.

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THE ANCHOR BOSTON

Wine & Beer Garden

ANTHEM INCUBATOR

Anthem was once a small, boutique, start-up - and it remembers its roots. Anthem Incubator focuses on facilitating startup funding for small businesses, establishing special rates on consulting, spearheading joint venture opportunities and extending pro-bono services. Anthem is committed to spurring entrepreneurial growth and kick-starting ventures of any size.

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ANTHEM INCUBATOR

Helping Micro and Small Businesses Succeed

ANTHEM STRATEGY

Anthem Strategy provides integrated, end-to-end solutions in new and existing venture development, project strategy, due diligence, corporate responsibility, sponsorship and product development. At its core, Anthem is dedicated to providing diverse and imaginative services that empower businesses to reach their goals.

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ANTHEM STRATEGY

Global Solutions for Organizational and Project Strategy

ANTHEM GROUP MARKETING

Anthem Marketing specializes in encompassing any and all-real-world interactions between a brand and a consumer. The team utilizes highly targeted and refined tactics around promotions, sponsorship activation, merchandising, auditing, sampling and demonstrations, in-store brand support, events and mystery shopping. In harmony with the overarching vision, principles and objectives, Anthem develops each brand through strategic and tactical implementation to deliver a clear return on investment and experiential integration into overall organizational strategy.

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ANTHEM GROUP MARKETING

Delivering branding, advertising & experiential marketing solutions