Hoops on the Harbor
In the fall of 2024, The Anchor Boston and The Anthem Group teamed up with New Balance and Boston College to transform the Boston Harbor into a one-of-a-kind basketball destination for Hoops on the Harbor.
For one unforgettable weekend, a custom parquet floor was installed directly along the waterfront — an unmistakable nod to Boston’s deep basketball roots — creating a pop-up court unlike anything the city had seen before. With the harbor as a backdrop, both the Boston College men’s and women’s basketball teams joined fans for an immersive community celebration that blended sport, culture and connection.
The event welcomed families, local youth organizations, students, alumni and neighborhood residents for:
- Player meet-and-greets and autograph sessions
- Youth focused contests and interactive drills
- Live DJ entertainment and on-court programming
- Giveaways and brand activations from New Balance
- Photo opportunities and community engagement experiences
Hoops on the Harbor wasn’t just a fan event — it was a powerful example of creative placemaking in action. By bringing a professional-style court to the waterfront, The Anchor and The Anthem Group reimagined public space and demonstrated how sports can serve as a catalyst for community activation. The weekend strengthened ties between Boston College athletics and the greater Boston community while showcasing how brands, institutions and local venues can collaborate to create meaningful, high-impact experiences.
